DC Construction & Engineering
Rebranding
DC Construction & Engineering Ltd. is a renowned construction and engineering company in Vietnam, with over 20 years of specializing in general contractors, engineering advisors, real estate construction, and building materials for small and mid-range businesses. Introducing their rebranded visual identity system:
As an in-house graphic designer, I regularly handled internal presentations and safety communication materials. After encountering challenges with our outdated logo, I proposed a rebranding concept. I pursued a 6-week remote study program with the University of the Arts London, focusing on the Swiss International Style. This was followed by thorough competitor analysis, market research, interviews, and practical applications to our business. My redesigned logo, stationary, promotional materials, and brand guidelines were approved for launch in 2024.